Wax 1920 - 2004

Victoria Wax started the research into waxes for cars many years ago while distributing car care products for other manufactures. In 1995 we got serious, and after a few years of formulating and testing the product was ready for sale. Now we can say with all honesty and with any hype aside, there is no product on the market that can come close to the performance and protection Victoria Wax has developed. The use of real wax as the base in all our formulas is the winning combination.

Our first journey into wax research took us to the 1920's and 30’s, which was the last time large quantities of real waxes were used in formulas. Next came the 40's and 50's with crude silicones and cruder polymers beginning to appear in our research of formulas. Then the 60's thru 90's marketing took over and it had nothing to do with the truth or what was really in the products. At that time there was nothing more discerning to a car enthusiast who had faithfully used a product for many years and then an old friend makes a comment about the finish not looking as good as it use to.

'Not all waxes or car care products are created equal'

The company, Victoria Wax, is a diligent business only known by a few for their ability to find and develop some of the best car care products in the world. Our waxes originated from pre-silicone/polymer formulas, everything that we do is based on formulas used successfully for many years in the 1920's and 30's. Which consisted of the hardiest natural, vegetable/mineral and bee waxes. We do not use the silicone/polymer-based formulas or try to mislead the customers with special or all natural ingredients that are not incorporated in the formulas. What we offer is real wax formulas and the best procedures to unlock the secrets of perfecting a gorgeous spectacular looking vehicle. Put more simply, Victoria Wax products should only be used if proper car care techniques are maintained and the owner, of the vehicle, has a genuine interest to detailing to perfection. Anything less, and the vehicle is just a piece of transportation that good products would be an exhausting waste of a person’s time and money with the end result being a disheartening failure.

In contrast, for more than 35 years every car care company in the world, especially North America, has been chasing the huge car care consumer with offerings of 'easy on easy off' products. There are many 10's of thousands of companies involved in the car care industry with many, more that number, of different products. Competition between all the companies is fieriest and acted out like a diabolical war. Victoria Wax put this phenomenon out of their mind and for many years concentrated solely on finely tuning the rare 1920's and 30's wax formulas and procedures. And with success, accomplishing perfection without the use of 'easy on easy off' silicone/polymer waxless raw materials.

During the research and development, Victoria Wax's main objective was to keep the much touted qualities of clarity, depth and crystalline of the finished look on the surface, And that could only be accomplished with a true blend of the different great waxes. In the industry, that particular look is elusive, but our customers have grown to think of it as a routine and a normal occurrence.

Over the years, Victoria Wax has changed very little other than a hobby gone out of control for six months of the year. Many of our customers have been with us since 'day one' of Victoria Wax. In our original testing of products we worked closely with many demanding car club members, since then they have become our biggest supporters and fans.

Victoria Wax is now to the point that sales are increasing dramatically each year. To our best guess, about 500 new customers get introduced to Victoria Wax products each year. Our growth is unique because it has been accomplished without costly advertising, time consuming sales calls or the giving away of free samples. Basically, it has all come from word of mouth passed on by creditable people who have nothing to gain except the enjoyment and gratification of using Victoria Wax products.